Digital Advertising Benchmarks

Want to understand how your display campaigns compare to those across the rest of the ad industry? Or how different ad formats and sizes perform compared to each other? With these digital advertising benchmarks, now you can.

DoubleClick by Google has a new digital advertising benchmarks display tool that lets you pull up-to-date industry benchmarks, such as click-through rate, interaction rate and time, expansion rate and video completions. You can slice and dice the data by country, vertical, ad size and ad format, and can view it as a map, data snapshot, or a trends view. Benchmarking your advertising data will help you plan and measure the success of your digital display campaigns.

Digital Advertising Benchmarks Key Insights:

  • People are engaging and interacting more frequently and for more time now than they ever have before. Interaction rate and time, engagement rate and time, and video completions are all on the rise.
  • Clicks and interaction rates correlate strongly with ad size. The larger the ad, the more people will interact.
  • It seems that different ad formats are better suited for different campaign goals: expanding formats lead to higher interaction rates while in-page formats lead to higher interaction times.

Of course, if your display, cross-channel or demand generation campaigns are falling short of these benchmarks, connect with us. We’d be happy to offer our expertise.


By Mark Abrials CMO + Creative Director Follow me on LinkedIn and Twitter