Want to understand how your display campaigns compare to those across the rest of the ad industry? Or how different ad formats and sizes perform compared to each other? With these digital advertising benchmarks, now you can.
DoubleClick by Google has a new digital advertising benchmarks display tool that lets you pull up-to-date industry benchmarks, such as click-through rate, interaction rate and time, expansion rate and video completions. You can slice and dice the data by country, vertical, ad size and ad format, and can view it as a map, data snapshot, or a trends view. Benchmarking your advertising data will help you plan and measure the success of your digital display campaigns.
Digital Advertising Benchmarks Key Insights:
Of course, if your display, cross-channel or demand generation campaigns are falling short of these benchmarks, connect with us. We’d be happy to offer our expertise.