In 1995, we started as Abrials+Partners — an advertising, marketing and communications agency, located across the Potomac from Washington, D.C., largely focused on technology clients and applying the best practices from the technology industry to other B2B and consumer organizations. We were known for our strategic thinking, a can-do attitude and creativity; and over time won more than 120 national awards for creative and marketing excellence. Microsoft — Windows Server and their hosting ecosystem (a.k.a. the cloud) — was our biggest client.
All the while, as Internet business was maturing, we evolved with it. We became a full-service digital marketing agency and Google Certified Partner. We offered custom website design and development, SEO, SEM, advanced analytics, social marketing strategies, lead acquisition and conversion optimization campaigns. Even so, we never abandoned our foundation in traditional branding, advertising, design, copywriting and direct response — skills that many of today’s digital agencies lack.
Still, there was a piece missing. The need to upgrade legacy software/systems and integrate increasingly complex and disparate technologies into a seamless whole required a deeper back-end expertise that we lacked. So we began working with a savvy new development group outside of New York City, The Unreal Group. They started to develop our complex and enterprise-level systems, apps and sites, while we focused on the digital marketing, strategy, UX and creative. It brought together both sides of the equation.
And it worked. Really well. So well, in fact, that we began to share staff members. The lines between the companies blurred and walls tumbled down. So we made it official. We dropped our old company names, merged and became UNION DC NY — a full-service digital marketing and development agency that has been hitting homeruns for 20+ years. Sound interesting?
We combine strategy, marketing, creative and technology to build amazing digital products; and target and engage your customers.
Our staff in DC and NY consists of experienced strategy, marketing, creative and technology pros. We pride ourselves on offering the same capabilities and expertise of a larger marketing, digital, transformation or development firm, but with the intimacy and passion that only a smaller, more dedicated team can deliver. We strive to move faster, innovate more and achieve a bigger impact than larger firms, which are encumbered by beauracracy and rigid processes.
Jeff is the Chief Strategy + UX Officer at Union NY DC where his diverse responsibilities include identifying growth opportunities, developing strategic partnerships and leading project UX/UI initiatives. He has spent over 10 years working at the intersection of design, digital marketing, and advertising.
Prior to Union, Jeff was a Partner at Unreal Group, a real estate focused solutions firm where he oversaw all aspects of consumer product development and go-to-market strategy. He is an alumni of the University of Maryland, College Park.
Mark is the Chief Marketing + Creative Officer at Union NY DC, where he is a respected and innovative leader in the marketing, advertising and technology markets. Mark founded Abrials+Partners in 1995, where he was the Senior Partner and Creative Director for 20 years. He has won more than 120 national awards for marketing and creative excellence, to include 20+ American Advertising Federation ADDY Awards, DMA Echos, New York Festivals, Adweek ICONs and Mobius Advertising Awards. His campaigns have been featured in Print, Communication Arts, Adweek magazines and the AIGA 50. Prior to Abrials+Partners, Mark was the Director of Marketing & Digital Publisher of TechNews / The Washington Post. To further the agency’s digital focus on integrated digital marketing and development, Mark maintains an ever-growing list of technology certifications.
As Chief Technology Officer at Union NY DC, Jay is responsible for overseeing our internal and client-focused engineering initiatives. Prior to Union, he spent 7 years managing Web and mobile products in a range of environments, from startup to corporate. Having learned early on that business and technology are all about people, Jay focuses on the interpersonal – at times philosophical – aspects of human-computer interaction and uses this insight to help design intuitive, user-friendly solutions.
Jay believes that great software teams are comprised of individuals who not only challenge themselves technically, but strive to realize the holistic relationship between digital systems and those who are impacted by them.
“We gravitate toward clients that value meaningful
relationships, want to affect positive change
and create lasting value.”