Long & Foster

Long & Foster is the largest real estate company in the Mid-Atlantic region, with more than 170 real estate sales offices and more than 10,000 sales associates covering the region. To start their cross-channel demand generation campaign, we developed a monthly, database-powered email campaign (a.k.a. Drip marketing). Though email marketing is not at the cutting-edge, it can be an important and cost-effective foundation to any demand-generation, cross-channel and content marketing campaign — especially when done well, like the example below.