Back in 1997, developed one of the first Internet content management and advertising solutions for online publishers. We did their branding, marketing and software packaging. We’ve included four fun samples (rather than the brochures, ads and websites) — despite their age and association with the tech bubble years — because they are unique solutions and highlight our experience with Internet publishing.

Sales “Education” Brochure


Product Packaging:

Expressroom’s sale price was between $150,000 – $250,000 for a fully integrated XML-based content management solution. As a result, the software packaging needed to reflect this premium positioning…


Special Event Invitation:


Special Event Invitation

Below is a “Lobster Bash” special event invitation for VIP customers and members of the media, held in Boston after a tradeshow. It also included four “Drink Like a Fish” passes with each invitation.